Pryority Alpine Driving Tour 2026

A private, invitation-only driving experience through the heart of the Alps

The Pryority Alpine Tour is an invitation-only experience designed for a small group of like-minded enthusiasts who appreciate exceptional cars, extraordinary landscapes, and the confidence that comes from knowing every detail has been thoughtfully handled.

I curated this route over time this year. Dreaming, planning, scouting, and refining to create the trip I’ve always wanted to take myself. Days shaped by great roads, unhurried scenery, and evenings spent with good people.

We begin in Zurich, Switzerland. A private transfer brings you into the mountains and straight to The Chedi Andermatt. That first evening is about settling in, meeting the group, and getting ready for the days ahead. A welcome cocktail, a shared dinner, and a group that’s excited to drive.

Over the days that follow, we drive some of the most iconic and rewarding roads in Europe. These are the roads you’ve read about in magazines, seen on Top Gear, in movies, and across countless YouTube videos. I chose them for how they actually drive. The way the turns link together. The elevation changes. Roads that keep you engaged with curves and views like you've always imagined.

Every drive has been carefully mapped and supported. Navigation is preloaded. Assistance is always available. The pace has been thought through so you can stay present in the car instead of worrying about what’s next. You focus on the drive. I take care of the rest.

The hotels matter just as much as the roads. Suvretta House in St. Moritz brings classic alpine elegance and space to settle in. Castel Fragsburg above Merano Italy is deeply atmospheric and intentionally quiet. Grandhotel Lienz in Austria offers comfort, views, and a softer landing before the final push north to Munich. Each property was chosen to support the flow of the journey. Mornings are relaxed, the drives are amazing and dinner conversations filled with stories from the road and laughs.

Henna and I will be traveling alongside the group throughout the trip. Our role is to host, guide, and make sure everything feels natural and personal. This is meant to feel shared, relaxed, and connected, with room for conversation and the kind of moments that don’t come from rigid schedules.

We finish in Munich with a private visit to Motorworld, time to explore the city on your own terms, and an Oktoberfest experience for those who want to yell PROST at the top of their lungs. One final dinner brings everyone together before we all head back to reality.

Join us, enjoy the drive, make a few new friends, and come home with memories you’ll look back on fondly.

This journey is limited to eight cars, including myself and Henna, and is offered by invitation only.

If you’ve dreamed about driving the Alps like I have, this is your chance.

Please click each item in the itinerary for more details.