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Take a step into coffeeshop history at The First, the place where it all started for Henk de Vries and The Bulldog in 1975. Behind these brightly painted walls, you are greeted by the coziness of the Living Room of Amsterdam in the first ever coffeeshop. Come and relax at our bar with the iconic dog head or on our comfy cow-leather seats.
Be sure to take a look around, as there’s always something to see here, from pictures of celebrity visitors to small messages left behind by guests on banknotes through the years. And of course there are plenty of throwbacks to The First’s exciting history at the frontline in the battle of the toleration of weed.
You can still see some of the many hiding places for cannabis they used, as well as the famous orange that was dropped during a raid to alert the people in the cellar below. The hefty fines on the wall are a reminder just how far we’ve come.
Opening hours
08:00 - 01:00 (Mon - Sun)
Oudezijds Voorburgwal 90 1012 GG Amsterdam